NASCAR stands for National Association for Stock Car Auto Racing. NASCAR is a family-owned and operated business venture that administers and authorizes numerous auto racing sports events. Bill France Snr. Founded the association in 1947-48. Since the start of 2009, the CEO for the company is the grandson of the late Bill France Sr., Brian France. NASCAR is also the largest sanctioning body of stock car racing in the United States. NASCAR authorizes three of the largest racing series in the United States; they are the the Nationwide Series, Sprint Cup and the Camping World Truck Series. All of NASCAR’s interactive rights and the rights to the nascar.com domain were purchased by the Time Warner Company, Turner Sports Interactive, In October 2000. Turner Sports Interactive is now the exclusive producer, and NASCAR.com is the official site for NASCAR Inc as of January 2001. Atlanta Georgia is home to the NASCAR.COM staff with additional personnel in Daytona Beach and Charlotte. The nascar.com domain is also currently chartered through Network Solutions, and extends through to the year 2016.
In terms of television ratings, NASCAR is one of the most viewed professional sports in the United States. In fact, professional football is the only sport in the United States to hold more viewers than NASCAR. Internationally, NASCAR races are broadcast in over 150 countries. It holds 17 of the top 20 attended single-day sporting events in the world. The company claims in excess of 75 million fans that purchase over $3 billion in yearly licensed product sales. Many marketers see NASCAR fans as the most brand-loyal when compared to all other sports as a result, Fortune 500 companies sponsor NASCAR more than any other Motor Sport in the United States.
In the 1920s and 1930s, Daytona Beach became known as the place to set world land speed records, replacing Belgium and France who were considered to be the preferred location for land speed records, with 8 consecutive world records set between 1927 and 1935. After a remarkable and historic race between Ransom Olds and Alexander Winton in 1903, the beach became the place for racing enthusiasts and fifteen records were set between 1905 and 1935 on what became the Daytona Beach road course. By the time the Bonneville Salt Flats became the premier location for pursuit of land speed records, in 1936, Daytona Beach had become tantamount with fast cars. Drivers raced on a 4.1-mile (6.6 km) route, consisting of a 1.5 to 2-mile (3.2 km) stretch of beach as one straightaway, and a narrow blacktop beachfront thoroughfare, A1A, as the other. The two straights were attached by two tight, deeply rutted and sand covered turns at each end.
NASCAR also frequently publicizes safety measures which are directives for all drivers.