PBS is the acronym for the Public Broadcasting Service. It is non – profit public broadcasting service which has 354 member television stations in the United States which has collective ownership. The Corporation for Public Broadcasting, however, funds the PBS.
PBS is the most well – known provider of programming to the United States public television stations. It distributes series such as Frontline, The News Hour with Jim Lehrer and masterpiece. PBS is however, not responsible for all programming it carries on its public television station. In truth stations normally get a huge part of their content from third party sources and independent producers.
PBS member stations pay sizeable fees for the shows that it acquired and distributed unlike the replica of America’s commercial television networks. Partners surrender parts of their local advertising airtime to substitute for network programming. This affiliation means that the member stations of PBS have greater autonomy in local scheduling that their commercial complements. The scheduling of PBS distributed series contrasts from market to market. This can in fact be a source of tension as stations endeavor to preserve their localism and PBS aims to market a consistent national line – up of programs. PBS has a rule of ‘common carriage’ which requires most stations to clear the national prime time programs on a common schedule so as to facilitate the drive for effective marketing on a national basis.
PBS has no news department or central program production arm, unlike its radio counterpart. PBS programming consisting of documentary, news, and entertainment are made by other parties such as individual member stations.
Where a program that is offered becomes accepted for distribution by PBS, PBS has special rights for rebroadcast during the period for which the rights were granted. The suppliers of the program actually maintain the right to sell the program in non-broadcast media such as books, DVDs and at times PBS licensed merchandise.
There is a common restructuring proposal to reorganize the PBS network so that each state would have a PBS partner which is able to broadcast state – wide. Due to the controversial nature of the proposal the restructuring exercise is taking sometime to be materialized.
PBS was ranked as the 11th most popular charitable or non – profit organizations in America in 1994 by an industry publication called the Chronicle of Philanthropy. The ranking was from over 100 charities that were researched with Love and Like A Lot a PBS program, being selected by 38.2 % of Americans over the age of 12